It explains:

• what cookies are;
• why we use them;
• the types of cookies we use;
• how long cookies remain on your device;
• how you can control or disable cookies.

This Cookie Policy should be read alongside our Privacy Policy, which explains how we use personal data more broadly.

1. What are cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet or other device when you visit a website. They are widely used to make websites work efficiently, improve user experience, and provide information to website owners.

Cookies can:

• remember your preferences;
• help websites function securely;
• help website owners understand how visitors use their site;
• support advertising and marketing activities where applicable.

Cookies do not usually identify you directly by name, but they can be linked to a device or browser and, in some cases, may be considered personal data under UK GDPR.

2. Similar technologies we use

In addition to cookies, we may use similar technologies such as:

• pixels or tracking pixels;
• local storage;
• session storage;
• scripts and tags.

For simplicity, we refer to all these technologies together as “cookies” in this policy.

3. Why we use cookies

We use cookies for the following purposes:

• to make our website work properly;
• to keep the site secure;
• to remember choices you make;
• to understand how visitors use our website;
• to improve website performance and user experience;
• to support marketing and advertising activities, where applicable and permitted.

As an online device buy back and recycling service, cookies help us ensure:

• valuation tools function correctly;
• contact forms submit securely;
• the website remains stable and usable;
• we understand which pages are most helpful to customers.

4. Types of cookies we use

Cookies fall into different categories. We explain each category below, along with examples of how they are used on our website.

4.1 Strictly necessary cookies

These cookies are essential for the website to function and cannot be switched off in our systems.
They are usually set in response to actions made by you, such as:

• submitting a form;
• navigating between pages;
• managing cookie preferences;
• maintaining basic security.

Without these cookies, parts of the website would not work properly.

Examples include:

• session management cookies;
• security and fraud-prevention cookies;
• load balancing cookies;
• cookie consent management cookies.

Legal basis:
Strictly necessary cookies are used based on legitimate interests and do not require consent under UK cookie rules.

4.2 Performance and analytics cookies

These cookies help us understand how visitors interact with our website by collecting information such as:

• pages visited;
• time spent on pages;
• navigation paths;
• error messages;
• device and browser type (in aggregated form).

This information helps us:

• improve website layout and content;
• identify technical issues;
• understand which pages perform well;
• improve user experience for customers selling or recycling devices.

Analytics data is generally aggregated and anonymised where possible.

Examples include:

• website traffic measurement tools;
• page performance tracking;
• conversion tracking for completed forms or actions.

Legal basis:
Performance and analytics cookies are used based on consent, unless configured to be strictly necessary or anonymised in line with applicable guidance.

4.3 Functionality cookies

These cookies allow the website to remember choices you make to provide enhanced functionality and a more personalised experience.

They may remember:

• preferences you select;
• form inputs you have previously entered;
• region or language settings.

If you disable these cookies, some personalised features may not work as intended, but the website should remain usable.

Examples include:

• remembering form details to avoid re-entering information;
• remembering preferences selected on previous visits.

Legal basis:
Functionality cookies are generally used based on consent.

4.4 Marketing and advertising cookies

These cookies may be used to:

• show relevant advertisements on other websites;
• measure the effectiveness of advertising campaigns;
• limit how often you see an advertisement;
• help ensure ads are relevant to your interests.

They may be set by us or by third-party advertising partners.As a recycling and buy back business, marketing cookies may help us understand:

• whether advertising campaigns result in enquiries or valuations
• which channels are most effective in reaching customers.

We do not use marketing cookies unless permitted by law and your cookie preferences.

Examples include:

• advertising pixels;
• remarketing or retargeting cookies;
• campaign performance tracking.

Legal basis:
Marketing and advertising cookies are used based on consent.

5.1 First-party cookies

These are cookies set directly by our website domain. They are used to:

• operate core site features;
• remember your preferences;
• manage sessions and security.

5.2 Third-party cookies

These are cookies set by third parties whose services we use, such as:

• analytics providers;
• advertising platforms;
• embedded services.

Third-party cookies are subject to the privacy policies of the third parties who set them. We encourage you to review those policies for further information.

6. How long cookies stay on your device

Cookies can be either:

6.1 Session cookies

These cookies are temporary and are deleted when you close your browser.

They are typically used to:

• manage sessions;
• ensure secure navigation;
• maintain temporary preferences.

6.2 Persistent cookies

These cookies remain on your device for a set period or until you delete them.They are typically used to:

• remember preferences between visits;
• analyse longer-term usage patterns;
• support marketing and advertising activities.

The lifespan of persistent cookies varies depending on their purpose.

7.1 Cookie consent tool

When you visit our website, you are shown a cookie notice or banner. This allows you to:

• accept all cookies;
• reject non-essential cookies;
• customise your cookie preferences.

You can usually revisit your preferences at any time by using the cookie settings link on our website.

7.2 Browser settings

You can also control cookies through your browser settings. Most browsers allow you to:

• view which cookies are stored;
• delete cookies;
• block cookies entirely;
• block third-party cookies.

Please note that disabling all cookies may affect how our website functions.

8. What happens if you disable cookies?

If you disable cookies:

• strictly necessary cookies will still be used, as they are essential;
• some website features may not work correctly;
• forms may not submit properly;
• preferences may not be remembered;
• analytics and marketing features may be limited or unavailable.

Disabling cookies will not prevent you from contacting us, but it may affect your overall experience on our website.

9. Cookies and personal data

Some cookies may collect information that is considered personal data under UK GDPR, such as:

• IP address;
• online identifiers;
• browsing behaviour linked to a device.

Where this is the case, our use of that data is explained in our Privacy Policy, including:

• why we process the data;
• the lawful basis we rely on;
• how long we keep it;
• your rights in relation to it.

10. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect:

• changes in technology;
• changes in law or guidance;
• changes in how we use cookies.

When we update this policy, we will revise the “Last updated” date at the top of the page. We encourage you to review this policy periodically.

11. Contact us

If you have any questions about our use of cookies or this Cookie Policy, you can contact us using the details below:

We Buy Back LTD (We Buy Back) 11 The Crofts
Rotherham
S60 2DJ
United Kingdom

• Email: [email protected]
• Telephone: 0114 698 4201